Forever Current Studios
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SPOTLIGHT CAMPAIGN


IS A SPOTLIGHT CAMPAIGN FOR ME?


Today's Facebook ad ecosystem is saturated with bland images, inconsistent messaging, and generic offers that leave potential clients disinterested.

Writing a quality ad copy, creating an enticing offer, and gaining the audience's emotional investment through video are crucial to a campaign's success.

For more information, please take a look into our 5-step lead generation process below.


STEP 1: CREATE THE OFFER

Each campaign will have a unique offer that adds value to your product or service. 

Discussions surrounding budget, audience, compliance, and return on investment are all done during the discovery process with you and/or your team.

Once the offer has been created, a video storyboard will be produced. 


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STEP 2: VIDEO/MEDIA PRODUCTION

Each offer's spotlight video can be produced from existing videos already in your possession,

or created from scratch by our director and cinematographer; much like the samples found below:


SERVICE SPOTLIGHT SAMPLES

INTERVIEW SPOTLIGHT SAMPLES

LIFESTYLE SPOTLIGHT SAMPLES


STEP 3: CAMPAIGN SETUP

It is during this stage of the campaign that your target audience will be generated, ad copies will written, and the lead funnel will be designed.


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STEP 4: CAMPAIGN MANAGEMENT

Great news! Your campaign is now ready for launch. After a short testing period we can examine results and scale with confidence.

Daily management efforts are continued throughout the life of the campaign, accompanied by a quarterly reviews for efficiency and results.



STEP 5: CONVERT NEW LEADS

Using our tried and true on-boarding process we prepare your team to receive the new leads and contact them in a timely manner.

We can connect the campaign to an existing CRM, or create a functioning lead flow that is easy to use and maintain for your staff so no lead goes untouched!


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FILL OUT THE FORM BELOW TO GET STARTED!

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