IS A SPOTLIGHT CAMPAIGN FOR ME?
Today's Facebook ad ecosystem is saturated with bland images, inconsistent messaging, and generic offers that leave potential clients disinterested.
Writing a quality ad copy, creating an enticing offer, and gaining the audience's emotional investment through video are crucial to a campaign's success.
For more information, please take a look into our 5-step lead generation process below.
STEP 1: CREATE THE OFFER
Each campaign will have a unique offer that adds value to your product or service.
Discussions surrounding budget, audience, compliance, and return on investment are all done during the discovery process with you and/or your team.
Once the offer has been created, a video storyboard will be produced.
STEP 2: VIDEO/MEDIA PRODUCTION
Each offer's spotlight video can be produced from existing videos already in your possession,
or created from scratch by our director and cinematographer; much like the samples found below:
SERVICE SPOTLIGHT SAMPLES
INTERVIEW SPOTLIGHT SAMPLES
LIFESTYLE SPOTLIGHT SAMPLES
STEP 3: CAMPAIGN SETUP
It is during this stage of the campaign that your target audience is generated, ad copies are written, and the lead funnel is designed.
STEP 4: CAMPAIGN MANAGEMENT
Great news! Your campaign is now ready for launch. After a short testing period we can examine results and scale with confidence.
Daily management efforts are continued throughout the life of the campaign, accompanied by a quarterly reviews for efficiency and results.
STEP 5: CONVERT NEW LEADS
Using our tried and true on-boarding process we prepare your team to receive the new leads and contact them in a timely manner.
We can connect the campaign to an existing CRM, or create a functioning lead flow that is easy to use and maintain so no lead goes untouched!